#AsSheIs Challenge: Beauty queens show unfiltered selfies to promote body positivity

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When we are on social media, we often feel as if we have to portray a perfect life where pimples, flabs and eye bags do not exist. As we deal with the pressure to always look perfect, we resort to various filters and editing apps to conceal our insecurities and imperfections. 

At first, this “show” may seem harmless. However, as time goes by, the pressure and pretentiousness will bite back and affect our true confidence, self-love and mental health. 

To combat this, celebrities, beauty queens and other personalities—who may seem picture perfect 24/7—have shown through the #AsSheIs challenge on Instagram that they, too, are imperfect and that it’s okay. 

Miss Universe 2015 Pia Wurtzbach

“Everyday, we all struggle to be comfortable with our imperfections. But today, I’m taking this picture to say hello to me. Just me. No makeup. No glam team. No styling,” Wurtzbach wrote on Instgram.

“And, I’m happy with what I see. Life’s too short to be unkind to yourself. So treat your face and your body as an instrument, not an ornament. An instrument to inspire, uplift and encourage yourself and others who need it,” she added as she tagged Miss Universe 2016 Iris Mittenaereto take on the challenge.


Miss Universe Demi-Leigh Nel-Peters 2017

“Good morning world, this is me and I love it,” Nel-Peters said as she posted a barefaced photo on Instagram, tagging Wurtzbach to take on the #AsSheIs challenge, too. 

Miss Universe 2018 Catriona Gray

“This is the skin I wake up in every day. I love playing with makeup and being glam, but I’ve also grown to love the skin I wake up in acne scars, moles and all,” Catrionaopens up on Instagram.

“I too have days where I don’t feel confident, or my insecurities are louder…but that’s okay. Loving yourself as you are is a journey, but it’s a journey worth taking,” she concluded as she nominates beauty queen Nicole Cordovezto take the challenge too!

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