Fans of famous k-pop female group Blackpink are frustrated as they demand their favorite idols to leave their home agency, YG Entertainment. The reason? They think the agency is insufficiently promoting the k-pop squad and wasting their potential. In line with this, fans believe that YG Entertainment is known for poorly promoting its artists and are thus controversial. Tweets with hashtag “#BLACKPINKLEAVEYG” have been making rounds on social media since Thursday. According to fans, YG Entertainment only promoted Blackpink once a year; the last being in 2017 for “As If It’s Your Last”. Likewise, the all-girl group has not had a full-length album since their studio album “Blackpink in Your Area” last August 2016.
Blackpink now holds the title of being the first k-pop group to have a music video with more than one billion views on YouTube. The female group’s music video “Ddu-Du Ddu-Du” made it to the top just last Monday after almost seventeen months from its official release. Aside from this, two of their members made it in the top three “Most Beautiful Faces in Asia 2019”. Lisa lead the charts as she placed top 1 while Jennie isn’t far behind being on the third spot. The awarding body is TCCAsia from parent company TC Candler, which has rated the world’s top male and female lookers since 1990.
The four-piece group, consisting of Jisoo, Jennie, Rose, and Lisa also won all three categories at the 2019 E! People’s Choice Awards: Group, Concert and Music Video of 2019 for their hit song “Kill this Love”. Despite their evident success, the group only has less than 20 songs in their discography not including alternative versions of their original Korean singles.
Meanwhile, YG Entertainment, being one of the three top K-pop entertainment agencies in Korea had a significant plummet of their stock price from $41 last January to $21 last Thursday, marking a whooping 49% decline in almost 12 months. This drip is believed to be due to its involvement in a series of scandals among their artists. YG Entertainment is the same company who trained and produced popular K-pop celebrities such as 2NE1, iKon, Winner, and internet sensation “Gangnam Style” singer Psy.