LGBTQ Beauty Brands Worth Supporting To Make Pride Month Everyday

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Pride month may have just ended but companies are still proudly waving their rainbow flags and well, even more than that.

Pride is more than just the rainbow flags which most are familiar with. It is also the perfect time to reflect on its progress, the growing acceptance for it, room for growth, the need to support the community and of course, a workplace. In the entrepreneurship world, the LGBTQ community has really mattered. For people who are celebrating, seeking, and demanding exclusivity, there’s no better time to celebrate than wearing those queer-owned colorful makeups and hair and skin care products. And here at SHY, we will give you the list of LGBTQ beauty brands that is for everyone.

Noto Botanics

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This brand is known for its “multi-use/minimal/uni-sexy-power in simplicity”. The owner Gloria Noto, a makeup and fine artist for 12 years, has changed the ingredients most commonly used in the beauty industry which is very harmful in all forms. She thought of her own solution regarding the problems of ingredients and visual identity in order to achieve overall wellness.

“Through our content and sales of our AGENDER Oil product – we strive to create impact through action – via non-profit support for those in need, the arts, and equality. and the environment. We strive to cultivate community building and have supported organizations such as : Planned Parenthood, LGBT Youth Center LA, Sierra Club, ACLU, Audre Lord Project, Black Mama’s Matter, etc.” Gloria Noto explained.

Volition Beauty

Volition Beauty is a queer-owned beauty brand focusing on collaborative and transparent innovation. Aja Aguirre, an LGBTQ writer, was tapped to help in the creation of Volition Prismatic Luminizing Shield SPF, a lovely, fast absorbing, and illuminating face sunscreen that lends a blurring effect.

Hi Wildflower

Hi Wildflower is proudly owned by a queer Bangladeshi woman named Tanaïs who is outspoken on the complexities of identity.

Tanaïs makes it a point to celebrate beauty and perfume wearers across gender and sexuality. She also incorporates it to her models, other queer people of color. Hi Wildflower also offers biodegradable packaging, luxurious scents, and rich colors that are resplendent across skin tones.

Kiss My Face

Bob MacLeod and Steve Byckiewicz, the couple who is also the owner of Kiss My Face, has produced 200 kinds of vegan products across the globe, making Kiss My Face one of the beauty brands promoting sustainability today.


“BIOGLITZ IS FOR EVERYONE”. As their tagline goes, Bioglitz has a unique biodegradable glitter formula that connects everyone, including the LGBTQ community. If you want to shine responsibly, choose Bioglitz.


Quuer co-founder Isabella Giancarlo and CEO Laura Kraber produced a beauty brand that is also cruelty free. Fluide’s collection includes liquid lipstick, lip gloss, nail polish, eyeshadow, and glitter free products. By naming lip and nail shades after queer spaces around the globe, Fluide seeks to pay tribute to the importance of safe spaces for the LGBTQ community.

Dragun Beauty

The famous YouTuber and makeup artist Nikita Dragun, unapologetic and unafraid of being her most authentic self, has been working on a campaign promoting diversity of the LGBTQ community.

Malin + Goetz

Malin + Goetz creates Simple Skincare Solutions, most especially for the sensitive type of skin. Treatments are made to be both gentle and effective. Every product is formulated with trusted natural ingredients and proven advanced technologies to perform without sacrificing luxury.


Flower empowers everyone by developing products that help you look and feel great in your own skin and embrace your individual beauty at most efficacious products and affordable prices. And did we mention that the Flower beauty brand is the brainchild and mission of Drew Barrymore? Well, thanks Drew for non-cruelty products!


Queerness offers other possibilities — other ways to live. Queer aliveness is joy and medicine. -Dori Midnight

Otherwild is a brand that is so sustainable and very fashionable! It is and continue to be an extension of this mission of care — through community building, queer culture, awareness, consciousness-sharing, and stewardship.

Jecca Blac

Jessica Blackler, the founder of this brand, promotes a unique safe space for transgender women for them to explore and know more about makeup that is upon their preference. It is Jessica Blackler’s mission is to provide what her clients think is needed from their collection that will basically answer their needs.


Owned by queer perfumer Patrick Kelly, Sigil is a proud LGBTQ supporter with the company policy, “We believe fragrance has no gender, and your choice should be based purely on personal preference.” They use 100% natural plant oils as the main material to create premium gender-neutral fragrances.


W3ll People is a beauty brand that generously donates 5% of their sales to the Trevor project that supports the LGBTQ community. It is also a way to give back to the LGBTQ community.


And of course, M.A.C OR Makeup Arts Cosmetics which is one of the historical queer beauty brands that has been producing products for everyone with their claim “ALL AGES. ALL RACES. ALL GENDERS.”!

There you have it folks! Just be yourself and celebrate pride month everyday with these beauty brand must haves that you shouldn’t miss!


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