Mr. and Mrs. Justin Bieber join international fashion label Calvin Klein’s 50th anniversary in an unfiltered self-expression and provocation advertisement just a few days after tying the knot the second time around in South Carolina.
The hotness of the newlywed couple was unstoppable as they stripped down into their Calvin Klein underwear belonging to the “CK50 anniversary collection”. This line is a limited edition capsule of intimates and athleisure styles that specially features the CK50 logo. Calvin Klein’s official statement regarding the campaign stated that CK50 aims to capture the rebellious spirit that has shaped the brand over the last fifty years. The video campaign shows Mr. and Mrs. Bieber making out in undies whilst taking the viewers through the decades over the past fifty years, starting from the 1969 Apollo 11 rocket taking off into space – the American trademark of landing on the moon for the first time.
Apart from the Biebers, famous celebrities such as Kendall Jenner, A$AP Rocky, Troye Sivan, Van Noord, Rebecca Leigh Longendyke, and Liu Wen were also featured in the video ad. The photos were taken by professional photographer Glen Luchford. The special limited edition CK50 anniversary collection will be available online through the official Calvin Klein website calvinklein.com as well as in Amazon for only a limited time starting the 15th of October.
This isn’t the first time Justin Bieber modelled for Calvin Klein. His first CK advertisement was in 2016 for the star-studded #MyCalvins campaign where he stripped down with famous model Lara Stone. The project gained Calvin Klein millions of followers after its release.
Justin Bieber and Hailey Baldwin have known each other since they were teenagers until in 2016 when their friendship blossomed into a romance. Justin proposed to Hailey while they were on a holiday at the beautiful islands of The Bahamas in 2018 and have actually gotten married in a secret civil ceremony at New York City Hall later that year. They tied the knot the second time around on the last day of September 2019.